Choosing the right country is crucial. Consider cultural, legal, and religious factors. Understand the market's readiness for your product or service
Decide when to enter the market. Assess the competition and choose between being the 'first to market' or following successful competitors
Analyze the costs associated with entering the market. Decide between a large-scale entry for impact or a smaller-scale entry for risk mitigation
Explore different entry methods: – Exporting. – Licensing – Franchising – Joint Venture
EDirectly sell goods or services in another country. Low risk, as production often remains in the home country, reducing the need for foreign facilities
Allow a company in the target country to use your intellectual property for a fee. Minimal investment with high returns
Collaborate with a local business to establish a jointly-owned venture. Share costs and benefit from local market knowledge
Invest directly in foreign facilities, covering costs like premises, technology, and staff. Choose between establishing a new venture or acquiring an existing company
Collaborate with non-competing companies to cross-sell products or services in your home country. Low risk, but requires trust and shared control