The Changing Landscape: Zulily Shuts Down

Digital Retail Challenges Physical Stores

[{"selector":"#anim-d69502c9-d3a4-427b-ab17-6ccd484460e0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-22.050395575357932%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a7de96b2-0140-4eff-a4e7-42435817b39b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3b0b3d5-2780-4171-a06c-1e30abee4f40","keyframes":{"transform":["translate3d(0px, 425.74972%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32b26303-8292-471c-84d8-ff8ae908d3dd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea97c8fa-0fe2-4de1-9ecb-3ef7ef313b7d","keyframes":{"transform":["translate3d(0px, -507.68578%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Understand how digital retail aimed to disrupt brick-and-mortar, with examples like Bed Bath & Beyond and Tuesday Morning facing challenges

The Double-Edged Sword: Returns in Online Shopping

[{"selector":"#anim-070a2fdf-a168-4cf8-a24d-3f635dd483da [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(15.453780081166018%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fbabfd52-e4f6-4ac1-8adb-caf83b97bbed","keyframes":{"transform":["translate3d(116.50485%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eca5874a-4e4e-4391-af95-d5b3631cde1c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d88c26e-c92f-4d91-bb9b-32bfca68da02","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-948e84b2-a5bf-4528-aad1-05bdeffdfb02","keyframes":{"transform":["translate3d(-116.90141%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5ed7f77-40f6-402e-90bd-cf3639dda282","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e9f2f83-ccf9-45a5-a134-de6dd3ab69a4","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Delve into the complexities of online retail, exploring the issues of returns and their impact on customer satisfaction

Zulily's Daily Deals Model

[{"selector":"#anim-23a52ffe-9885-4ace-af8d-3ac878f9ee9f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8579b778-e14f-42fa-a952-b71741565864","keyframes":{"transform":["translate3d(-115.53399%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5c9e87c-991e-4f5a-a11d-26ab0983a336","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08ee96ca-dc4b-46e3-af77-b1fbb9492541","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2af98c7a-a7d7-48a5-8384-6eedf9e193ca","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-975ebabd-22d4-4191-8a33-a9e3468779a3","keyframes":{"transform":["translate3d(0px, 143.02422%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Discover Zulily's attempt to tackle online clothing sales reluctance with a distinctive daily deals model and its expansion into various product categories

Breaking the Mold: Zulily's Unconventional Shipping

[{"selector":"#anim-0bce634e-5d23-4731-8bd1-b48e8564e610 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.843749786673241%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-e8b20bab-0571-490e-9b7c-fc454968b3b8","keyframes":{"transform":["translate3d(-115.53399%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-efb36845-972a-41ac-bf75-c535a8941556","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1f0f321-f8b8-49a3-a934-1ed1046743c8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-74ee6c2c-2666-4d41-b3c0-42fb750b62de","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d5fb4d06-a4ec-4d5e-8ad9-35c448b028d8","keyframes":{"transform":["translate3d(0px, 153.98324%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Explore Zulily's unique selling point - slower shipping to cut costs, and the company's rationale behind this strategy

Challenges for Online-Only Giants

[{"selector":"#anim-5718aeef-2b08-4b65-9eb2-aec88cb320d5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.820737881140466%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-49604be4-598b-4cba-b2c7-26a064aaa2c9","keyframes":{"transform":["translate3d(-115.53399%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9bfcec23-6548-4709-b6e9-c6669abfe6ca","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53dd01ed-c1a5-4e51-8ded-0f197ed222d6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2b6a2d1c-6241-4134-9a6a-b16e355ef864","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec884e8f-77a8-4c8d-b6c0-f44ed108c0aa","keyframes":{"transform":["translate3d(0px, -637.00223%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Examine the struggles faced by prominent online-only retailers like Wayfair and Stitch Fix, questioning the myth of invincibility

Shock Announcement: Zulily's Sudden Closure

[{"selector":"#anim-66284b81-fbde-47ae-807b-bfbc860e28bd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-47.52952176152377%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6d2cb8df-6ba1-4844-8d3d-bb76b1b3e3dd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-735ab4a2-8fd2-44c9-a89d-2de5938a4e03","keyframes":{"transform":["translate3d(0px, -887.65471%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d25f015f-1946-472d-ac38-6c2d7481c354","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f12136c-166a-453d-b756-f3131b16aeaa","keyframes":{"transform":["translate3d(0px, -637.00223%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Discuss the surprising news of Zulily's closure, catching customers off guard, and the sudden layoff of 800 staff members

All Must Go: Zulily's Final Sale

[{"selector":"#anim-8dd95c64-c15b-4ed8-bc5b-a526c836f8c9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(3.816982092940279%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2c359f6b-5ef8-44b3-80a8-39cd14a19a35","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a861c4eb-a43a-4275-b529-b8bb5fedd29f","keyframes":{"transform":["translate3d(-115.53399%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec690d48-29c4-4ab2-b4d2-992b9124c0a5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe783971-7e12-4ef4-9ab2-c4355c4c7f4f","keyframes":{"transform":["translate3d(0px, 153.98324%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Detail the urgency of Zulily's going-out-of-business sale, emphasizing the company's decision for all sales to be final

Unveiling Company Issues: Layoffs and Lawsuits

[{"selector":"#anim-7b973c59-4b79-4117-a678-becb7af4cebc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-bd3e3e94-dec6-4cf0-bcb9-422aa8022f0c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7dec781d-b1eb-469b-ac08-2b99741537ec","keyframes":{"transform":["translate3d(0px, -844.79757%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9d00abf-fb44-4189-b793-20b544cf4961","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6dee3523-94a1-4068-ba2c-b18afb32eccb","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Investigate the signs of trouble, including Zulily's layoff of 800 employees and a legal battle with software development consultant GenUi

Farewell, Zulily: What Lies Ahead?

[{"selector":"#anim-715b3774-bc17-412b-9a0a-7d1505b21c20 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-35.0299713914143%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-a7929234-89be-4808-9594-a5735c46a750","keyframes":{"transform":["translate3d(-115.53399%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-a3eca6bc-f803-471b-a7b2-286f8037b829","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-e244c938-8c87-41eb-85b5-703294e92997","keyframes":{"transform":["translate3d(117.79935%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-98016fc5-ed6a-4411-bf92-c2b82ef8b109","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Summarize the circumstances leading to Zulily's closure, addressing uncertainties about its final day of operation and the future implications for the online retail industry